Work for HOP WTR
Liquid Courage is SO 2022
A relationship revolution is happening — one that doesn’t count on using alcohol to get to know someone. Welcome to the world of dry dating.
HOP WTR, the #1 non-alcoholic hoppy water brand, asked for an editorial concept that introduced their audience to dry dating and sober sex.
They asked for messaging that positioned these lifestyle choices as catalysts for a cultural takeover that everyone — dry or not — is getting in on: dating, hanging, doing it without a drop of alcohol (and not being shy about it).
Launch assets
Email, social post, and blog post
A relationship revolution is happening—one that doesn’t count on using alcohol to get to know someone 🤘 Welcome to the world of dry dating, where folks go on alcohol-free dates ❤️ AND LOVE IT ❤️ For real: users on Hinge, Bumble, and more dating apps say so 🫶
This global culture shift shows that we don’t need booze to send that flirty text, go on that first awkward hang, or hook up when it feels right.
That’s why this month, Relationship Wellness Month, we’re calling on folks to #DumpTheDependence. When booze isn’t messing with your 'ship, the roses might smell sweeter 🌹 The chocolate might taste richer 🍫 And the, *ahem,* might be outta this world 🚀
Supportive assets
Social giveaway posts
Coming soon! Office Hours with our sexperts 🔥
💕 Single and ready to mingle ... without alcohol? 💕 'Shipped up and wanna cut back on booze, but keep things steamy?
💕 Just plain curious about *that* thing?
That's where our relationship pros come in ⤵️
We're giving away one 20-minute virtual session with dry dating and sober sex experts @luvbites.co and @tawnymlara on Friday, February 10.
One person gets to log on to this mini "office hours" where no topic is off limits—even get tips and tricks about navigating intimacy and partnerships without alcohol ✔️
Stay tuned for deets on how to enter!
Don't blush 🤭 It's almost your chance to ask all your unfiltered qus about, well, we'll let the emojis say it: 🍆 🍑 🌋
*It* can be awkward to talk about. So we’ve partnered with some pros who’ve heard it all 😏
We're giving away one 20-minute virtual session with dry dating and sober sex experts @luvbites.co and @tawnymlara on Friday, February 10.
One person gets to log on to this mini "office hours" where no topic is off limits—even get tips and tricks about navigating intimacy and relationships without alcohol ✔️
Stay tuned for deets on how to enter!