Work for Thrive Market
Food Equality Now
Join the movement and fight for food equality now.
Thrive Market, the online grocery store, asked me to be the editorial lead for a new donate-at-checkout program at the height of the pandemic. It would extend the brand’s initiatives to democratize healthy living with a pledge to raise $10 million in healthy groceries by 2025 to combat food injustice. The program’s name needed to evoke activism and urgency — something their 1+ million members could rally behind. I named it Food Equality Now.
Thrive Market’s members showed up. The brand achieved its $10 million goal nearly two years early. As of June 2023, members raised $11.5 million and counting. Now, the brand is aiming to raise $20 million by 2030.
Launch assets
Email and social video
We’re taking a stand and committing to #FoodEqualityNow. Help us raise $10 million to provide healthy groceries for all, because everyone deserves easy access to healthy food.
➡️ The COVID-19 pandemic has amplified food inequality from 37 to 54 million Americans—and 1 in 4 kids—who aren’t getting the healthy food they need.
➡️ The driving force behind Thrive Market is making healthy living easy, affordable, and accessible for all. It’s on us to create a better food future, together.
➡️ Join the movement this holiday season. Your donations will help send healthy essentials to LA-based families in need through @baby2baby.
Learn more with the link in our bio. #FoodEqualityNow
Supportive assets
Social posts and email banners
We need #FoodEqualityNow
And together, we’re making an impact: We’ve raised more than $4 million on the road to $10 million in healthy groceries for families & communities in need 🤝
Help create a better food future for all → Link in bio
#FoodEqualityNow update ‼️ Here’s how your generous donations at checkout helped us make an impact in 2021 ⬇️
👨👩👧👦 19,500 families helped across the U.S., including those impacted by winter storms in Texas & Hurricane Ida through our partnership with @baby2baby
📚 8,000 kids connected to healthy food & education through our support for @foodcorps’ work
📦 64 new @habitatforhumanity homeowners came home to stocked pantries filled with healthy groceries
💸 Supported 4 healthy food bills that advocate for better food education & healthier meals for kids in school
So far, we have raised $5.9 MILLION in healthy groceries for those in need 🍎 Together, we’re more than halfway to our goal of $10 million by 2025. Donate at checkout & help us make it happen → Link in bio
We’ve got some BIG NEWS to share!
In 2020, we announced our goal to raise $10 million in healthy groceries for families in need by 2025.
We’re proud to share that we’ve officially met that goal—2 years early!—thanks to the generosity of our 1-million-member community.