Work for Sephora
#SephoraSquad
Come one, come all, and share your beauty truths.
Sephora, the multinational beauty retailer, asked me to be a creative lead for the launch of its first-ever influencer program. The year-long paid partnership and mentorship required a name that would instantly attract diverse digital creators hungry to share their point of view. It also needed to stand out in the rapidly growing beauty influencer space with a different purpose: to welcome, champion, and amplify all beauty creators regardless of follower count. Anyone could apply to share their beauty truths.
I collaborated with the Design team to position the program as a content creation community where authenticity is fostered, creativity is limitless, and bonds are built to last. I named it #SephoraSquad.
The 2019 launch resulted in a viral response of over 20,000 applicants vying for 25 spots. We pitched a launch party concept that would live up to the hype: an immersive beauty experience primed for selfies.
My work set the tone for what the program is today: the most sought-after beauty opportunity around the globe. There are now #SephoraSquads in the US and Middle East.
Program positioning
#SephoraSquad is a different kind of beauty influencer program.
We celebrate the most authentic and inspiring voices in the digital beauty space. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have. That’s why the program offers long-term partnerships — a year-long paid contract with Sephora — to those who share their beauty truths.
Ones who shout their triumphs and their struggles.
Ones who’ll try any trend once and not think twice about it.
Ones who leave heart emojis and thoughtful replies.
Sound like you? Let’s squad up: We are actively accepting applications for #SephoraSquad.
